SABC 3 Marketing Manager Lies About Oprah On Top Billing

Sometimes when people say the SABC employs people in post they know nothing about it seems like a far-fetched notion. However, judging by SABC 3's marketing manager's endless faux pas since being hired, one can only conclude that the woman either doesn't care or is clueless about the channel she is supposed to be marketing as a brand. I didn't study marketing but isn't the number one rule of advertising and marketing to; KNOW YOUR PRODUCT?

I watched in horror last night during an episode of Top Billing, when Rusina Mayimele blatantly lied to the viewers that SABC 3 has been broadcasting The Oprah Winfrey Show since 1996 and that they are the only channel in African that has the rights to flight the show.

Talking to Top Billing she said, ''It's one of those historic moments in television. We've been so lucky as SABC3 to broadcast Oprah  since 1996. In fact we're the only broadcaster in Africa that has broadcasted Oprah.''

Really? Clearly Rusina is not in touch with the industry she supposed to be part of because if she were she would know that the statement is far from being true. What worries me is that, she as the marketing manager doesn't know about her own competition on the continent. That's if she wasn't lying and is just not aware that there are other channels in Africa that have right to broadcast Oprah.

Well, just in case Miss Mayimele doesn't know, lets school her... shall we? 

Right now M-Net East as well as the M-Net West channels in Africa has the current and final season of The Oprah Winfrey Show .  Then there's the local terrestrial broadcasters in African countries that has the show as well.  

The show is also watched in countries such  Algeria, Angola, Botswana, Burkina Faso, Burundi, Cameroon, Central Africa Republic, Chad, Democratic Republic of the Congo, Djibouti, Gabon, Ghana, Ivory Coast, Kenya, Lesotho, Libya, Madagascar, Malawi, Mauritius, Marocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Seychelles, Sierra Leone, Somalia, Swaziland, Tanzania, Togo, Tunisia, Zambia, Zanzibar and Zimbabwe within the African continent.

This information is readily available on the net. Why would Rusina not know this?  As if that wasn't bad enough even the time period she mentioned, of the duration of time that the SABC3 has had the rights to The Oprah Winfrey Show, was totally wrong. It seems Rusina has forgotten that between 1998 and 2005 etv actually broadcast Oprah.

Another pressing question is: Why did Top Billing not edit her comment out when they know that what she was saying was wrong? We all make mistakes but certain mistakes are just hard to swallow given the individual's position. So we can only conclude that Rusina didn't know the facts or she was blatantly lying to the viewers. Either way, this does not look good for a person in her position.

*Additional info courtesy of

1 comment:

Mercedess said...

Ao shem you skooled her mo's.

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