YOU Magazine Gets A New Look

Something is different on your newsstands this month but did you even notice? I certainly did not but then again I am not YOU Mag's target market. Yep YOU and its sister mag Huisgenoot have gotten a makeover.

Why?

According to Izelle Venter, editor-in-chief of Huisgenoot, You and Drum;

"We decided it's time for something new, fresh and modern. Both magazines are growing as our readers change and we know people's time is precious. The new look will catch your eye at first glance. It's a quick read and you'll be able to find your favourite stories in a flash," 

Truth be told, the cover looks drab to me and not that inviting. The grey background gives the page a morbid look to it that does not really say "buy me".

Anyway, like I said I am not the target market nor am I even a regular consumer of the product.  

Media24 promises readers that they can look forward to striking pictures, a strong use of colour, modern fonts and clear navigation to their favourite sections. 

"The magazines are now divided into four categories: News, Lifestyle and Advice, Hey YOU (for young readers) and Entertainment. The design is structured so that breaking stories can be included just before going to print to ensure readers get the latest news. The cover barkers are also clearer and the masthead bigger. The result is a cleaner, fresher look."