Etv Scores Big With EFC Africa


Soccer is known as South Africa's biggest sport. Naturally one would assume that soccer events would draw the most number of viewers, right? Wrong!! The live TV ratings from Etv's EFC Africa’s most recent event on 2 March blew other sports ratings away.  


The broadcast clocked a peak audience of over 1.6-million and pulling 25.9% of the total available South African TV audience (SABC, e.tv and DStv combined). This feet put EFC firmly at the top as with the highest recorded locally aired sport event this year

According to SAPA, when comparing the live e.tv broadcast to sport events in the last 12 months, EFC Africa:

• Pulls a peak audience of over 70 times more viewers than live boxing on SuperSport;
• Commands 10 times more viewers than the Nedbank Golf Challenge;
• Draws a larger TV audience than Tri Nations rugby on SuperSport;
• Almost doubles the ratings from Super 15 and ABSA Curry Cup rugby;
• Pulls a larger average audience share than all cricket games including international ODIs, Pro 20s and test matches.

The live broadcast of EFC Africa increased e.tv's usual viewership for that timeslot by 31.5%, proving just how popular the sport is. The viewer demographic crosses all race and income groups, reflecting broad market appeal across South Africa’s population.

Plus, the staggering ratings from the live e.tv broadcast of EFC Africa only took into account the South African audience, so with e.tv broadcasting into 49 countries across Africa, the true number of fans who tuned in to watch Africa’s premier mixed martial arts (MMA) promotion was vastly higher.

Even comparing EFC Africa to e.tv’s flagship show, WWE, the African MMA promotion again comes out tops, drawing higher viewership when pitted against WWE broadcasts in similar timeslots (after 21:00).

In just over two years, EFC Africa has grown its brand and fan base at such a rapid pace that it is now one of the most watched sports in Africa. Never before has the continent witnessed a sport become so popular in such a short time.

What does this mean for our nation's favourite sports such as Rugby and Soccer? Well, clearly audiences are getting fedup with the politics and less performance on the field. 

This is in-deed a coup for Etv as it continues to give its rival channels a run for their money. Someone at the channel deserves a pat on the back as the channel has proven that it can compete and trump rivals with fresh shows.   

The next live event, EFC Africa 13, is on 13 April at GrandWest Arena in Cape Town. Tickets are on sale now at Computicket and Nu Metro cinemas. 

The main card bouts will be broadcast live on e.tv from 22:30, including the welterweight title fight between champion Dallas Jakobi and challenger Jadyson Costa. 

More information, fight card and broadcast information at efcafrica.com.

No comments:

Powered by Blogger.