Oprah Breaks TLC South African Record
Two years after the Queen of talk bid her thousands of fans on Mzansi television goodbye, she is back again on Dstv's channel 172 annd ranking in the big numbers for the channel. Mama Oprah definitely still has the midas touch and South Africans are still under her ratings spell.
Discovery Networks’ flagship female channel, TLC, set a new record in South Africa this month as the premiere special Oprah Winfrey and Lance Armstrong: A Worldwide Exclusive became the top rating show on the channel since it launched on DStv in 2011.
“TLC experienced unprecedented ratings during the first episode of the controversial interview with Lance Armstrong. The show was #1 in its timeslot on Friday 18th and reached more than 1 million in South Africa over the two nights,” says Lee Hobbs, channel director, Emerging Business, Discovery Networks CEEMEA.
“The show follows on from the huge impact TLC has made so far in the South African market and is the start of what is going to be a fantastic year full of new and exciting shows.”
Since its launch in October 2011, TLC has captured the imagination of women to become the most watched lifestyle channel in South Africa. Popular programmes on TLC in South Africa include Cake Boss and The Next Great Baker featuring Buddy Valastro, Happily Ever Laughter, Strange Attractions, Mob Wives, Say Yes to the Dress and Too Fat for Fifteen.
Internationally TLC is the most widely distributed female-targeted entertainment and lifestyle channel brand in pay-TV reaching 234 million households in over 150 markets across Europe, Middle East, Africa, Asia-Pacific and Latin America.
Unfortunately at the moment TLC is only broadcasting selected episode of the show. A bummer really as this would garner them some long term credibility and future ratings success.
Currently the big news pertaining to the show is the latest interview with Whitney Houston's family where her brother admits to being the one who introduced the late superstar to drugs and not Bobby Brown as most people think.
