10 Best Liked TV Ads For The First Quarter Of 2014

Millward Brown announces South Africa's Best Liked Ads for Q1 & Q2 2014. For over 30 years now, Millward Brown's Best Liked Ads list has been celebrating the country's favourite TV commercials.  

Millward Brown, a global leader in brand, media and communications research, opened its brand and business strategy consultancy practice in South Africa in July 2014.

Using Adtrack™ which is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 30 years — the resultant database stands at over 90,000 TV adverts tested, and more than 1.2 million interviews conducted, making this database one of the largest of its kind in the world. 

These are the top 10 ads that are most liked by the South African audience, in the first quarter of the year. 

• Number 1  

Advert:  Gumtree: Gumtree It
Agency: Net#work BBDO

•  Number 2

Advert: Nokia Lumia 1520: Daughter
Agency: JWT New York

• Number 3

Advert: Toyota Corolla: A Car To Be Proud Of
Agency: FCB Johannesburg

• Number 4

Advert: Red Bull: World Of Red Bull
Agency: Kastner & Partners London

• Number 5

Advert: Jacobs Krönung : Frisbee
Agency: Ogilvy & Mather Cape Town

• Number 6

Advert: Jik: The Secret
Agency: The Fourth Wall

• Number 7

Advert: KFC: Tastes Like Home
Agency: Ogilvy & Mather Johannesburg

• Number 8

Advert: Cell C: SUPACHARGE Shopper
Agency: FCB Johannesburg

• Number 9

Advert: Bells Whisky: The Reader
Agency: King James

• Number 10

Advert: Omo Auto Liquid: Hug Me Stain
Agency: Lowe Istanbul


The list of the second quarter (April - July) will be published next.

Watch the winning ad: Gumtree It ......... HERE