FLYING FISH PREMIUM FLAVOURED BEER ADDS BEACH VOLLEYBALL FLAVOUR TO THE CITY OF GOLD

PRESS RELEASE: Johannesburg – After successfully launching the first ever Flying Fish National Beach Volleyball Series on Durban’s New Beach last month, the South African Breweries’ (SAB) king of firsts, Flying Fish Premium Flavoured Beer and Volleyball South Africa, went inland this past weekend, and brought the flavoursome tournament to Jozi. 

The Johannesburg leg of the tournaments, marked the second of Flying Fish’s eight-part action packed Beach Volleyball Series and last Friday (15th August), saw Cresta Mall come alive, as Flying Fish served up some real action, with a record number of entrants that surpassed those who participated in Durban.

Cresta Mall’s Amphitheatre burst with euphoria, as shopaholics and sports fanatics made their way to serve some flavour and experience the unique beach set up in the hustle and bustle of the shopping centre. Alongside Beach Volleyball lovers were SA’s popular personalities: SABC 1’s Luthando ‘Lootlove’ Shosha, MTV VJ Nomuzi Mabena, shoe designer/socialite Eda Rose, new kids on the block Vuzu Presenters Shelton Forbez and Cyprian Ndlovu and other pop culture enthusiasts who indulged in a fabulous afternoon of sundowners, great music and socialisation, while being entertained by hot Flying Fish cheerleaders that kept the crowd amped to the sounds of DJ Franky and Twins on Decks.

The Johannesburg leg of the series had to be extended by an additional day, due to the oversubscription of players. 
“This was a good indication to us that the series has added flavour and value to the South African sporting calendar and our sportsmen are noticing and participating. We can’t wait for the rest of the series’ roll out and we encourage people to come in their numbers and support our athletes,” commented a delighted Flying Fish marketing manager Qhawekazi Mdikane.                          

The brand is confident the series will play a vital role in developing sportsmen and women of the future. We are highly inspired by the outstanding performance and results from South Africa’s athletes, at the 2014 Common Wealth Games. We hope that the Flying Fish National Volleyball Series provides the platform for us to discover some great sporting gems, and hopefully contribute to the South African team for Rio 2016”, added Mdikane.

In keeping to the commitment of supporting volleyball as a sporting code, the Flying Fish National Beach Volleyball Series will be donating its infrastructure to the respective cities participating in the tournament. This will be done with the aim of enabling communities the privilege of enjoying the sport. 













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