Forbes Africa Named The Biggest Selling Monthly Print Mag In Africa

Ask anyone in the media industry about the future of print media nd you are likely to be told a tale of doom and gloom. While majority of people prefer getting their information via digital media, a great deal of people seem to still prefer hard copy. According to the IPSOS EMS Affluent Survey in Africa, Forbes Africa is the number one monthly print magazine in Africa, reportedly reaching a larger audience than all its direct competitors.

Forbes Africa is reported to reach 153,000 of the 3.4 million qualifying adults, aged between 25 and 64, across seven markets and that comprise the EMS African affluent.

Says Sid Wahi, Director, ABN Publishing, the entity that owns the Forbes franchise in Africa: 
"This is only the beginning. With another two fast-growing print titles and a number of multi-platform business media offerings within our stable, we are seeing an increase in appetite for actionable and credible business content from sub-Saharan Africa,"  
"This is great news. Our talented young team of African journalists work hard to bring solid and serious journalism to the people who want to know about entrepreneurs. This survey shows we are getting through to those for whom business is life," says Chris Bishop, the Managing Editor of Forbes Africa.

The magazine has won top spot over established titles: National Geographic; Bloomberg Markets; Harvard Business Review and the New African; in less than three years of publication. 

Competitor monthly reach: 

  • African Business reach: 3.2% monthly, 
  • Afrique Magazine (AM) reach: 0.6% monthly, 
  • Bloomberg Markets reach: 1% monthly, 
  • Harvard Business Review reach: 2% monthly, 
  • Le Magazine de l'Afrique reach: 0.1% monthly, 
  • National Geographic Magazine reach: 3.3% monthly, 
  • New African reach: 1.1% monthly, 
  • NewsAfrica reach: 2.9% monthly, 
  • The Africa Report reach: 1.6% Monthly.

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