ANN7 2014 South African Of the Year: Trendsetting Celebrity Of The Year Nominees

The South African 24-hour TV news channel run by Infinity Media on MultiChoice’s DStv satellite pay-TV platform, ANN7, has just turned one year old this month. Hot off that, the channel will be hosting its inaugural South African of the Year Awards ceremony in Johannesburg. 

ANN7 improved its ANN7 Prime flagship nightly news programme during primetime, did away with weather girls doing the weather reports and added the South African of the Year Awards campaign which reported to have lured over 500 000 votes.

The SATY campaign was borne out of the sucess of the  TV series "I am South African" which celebrates the "20 years of Democracy" by weaving a retrospective thread from the tumultuous & devastating Apartheid era to the birth of South Africa's young democracy history and through to the extraordinary milestone that is the 20th year of South Africa's democracy.

The inaugural "South African of the Year Awards" are an extravaganza with a local and international star studded line up. ANN7 assures the public that South African of the Year awards will be held in high regard for precision, providingcomplete information about the process of nomination and selection of the final winners.

The selection process for the nominees works as follows; 
A panel made up of well known and respected editors from various media houses like Chris Whitfield, Paula Fray, Mathatha Tsedu, Moshoeshoe Monare, Yusuf Abramjee, Moegsien Williams among others choose committees to draw a list of nominations in various fields. 
Award verticals are Entertainment, Sports, Business, Spirit of Humanity, Youth, Lifetime Achievement and South African of the Year Award. 
The selection process is then audited by KPMG .
To get the 50 000 votes, ANN7 marketing team went to busiest corners of JHB, DBN & CPT to engage with public around the SATY awards concept and secure their votes. Voting activations were held in Johannesburg & Pretoria taxi ranks, King Zwelitini stadium in Durban, Sandton City, WITS & TUT campuses, Wonderpark & Sashonghuve malls in Pretoria to name a few.

The Super Weekend Activation with Kwaito star Mandoza at TUT Main campus, Pretoria, Westgate Mall and Maponya Mall on 22nd, 23rd & 24th August 2014 respectively was with people from all walks of life taking part in the voting process to choose their favourite nominees in each category.

As an entertainment commentator and reporter I am more interested in the "Celebrity Trendsetter Of The Year" category and here are the nominees: 

  • J' Something, Singer and Performer
J-Something , band member of house group, Mi Casa, is a house vocalist based in South Africa. Originally from Portugal, he holds a BCom marketing degree and has won a number of awards with his group, Micasa
  • Kid X, Hip Hop Performer
Bonginkosi 'Kid X' Mahlangu, was discovered by K.O. Kid X joined forces with Teargas, AB Crazy and Smashis to form Cashtime Fam, a young and fresh hip hop group. KiD X was K.O's first call for collaboration when he recorded his new single 'Caracara'.
  • KO from Teargas, Hip Hop Performer
Ntokozo "K.O" Mdluli was born in Soweto, Johannesburg , has a PR degree and a successful entertainment and lifestyle company called Cashtime Life. The success and popularity of "Teargas", his hip hop group, has helped build K.O into the star that he is today.
  • Mafikizolo, Kwaito and Afro Pop
Mafikizolo is a South African musical act that started in the 1990s. The group's main genres are Afro pop, House and Kwaito. Consisting of two band members, namely Nhlanhla Nciza and Theo Kgosinkwe, Mafikizolo's music has topped African charts and they have recently been nominated for the American BET awards.
  • Minenhle Dlamini, Presenter and Model
Minnie Dlamini is a South African television presenter. Born in Durban, Minenhle entered a talent search in 2010 and her career took off. Since then, she has been a brand ambassador for Motions Hair and has won many awards, including Glamour Woman of the Year.
  • Bonang Matheba, Model and Presenter
Bonang Matheba is the owner of Bonang Matheba Entertainment, the production company responsible for "Lights, Camera, Fashion" and the 2012 MTN South African Music Awards Yellow Carpet. Bonang is a model and presenter on SA's premier lifestyle show Top Billing, host of Clash Of The Choirs South Africa and a MC at most of South Africa's biggest events
  • DJ Clock, Singer and Performer
DJ Clock , whose real name is Kholile Elvin Gumede, is a South African DJ/producer, from Vosloorus on the East Rand. His hit track featuring Beatenburg is currently number one all over Africa.
My thoughts? One would have to get the definition of trendsetter from the panel to understand the criteria they used to select these individuals. For me personally, a trendsetter is someone who influences trends. Someone like AKA, the guy has been a major talking point for the industry this year and there is no deny his influence on the hip-hop culture . 

Minnie Dlamini made few headlines this year because of her relationship with Itumeleng Khune but in reality what did she really influence with her celebrity status? 

IFani was one of the most talked about musicians and his song's lyrics were on every hiphop lover's lips this year. That is influence in my books.

Having said that, I am very pleased to see some guys who do not necessarily get major media coverage being acknowledged. It is a step in the right direction.  

That is just ONE GUY's OPINION... like I said, we define and see trendsetting differently as humanbeing. Hell, we still struggling to even define what celebrity if in South African term. We'll get there. 

The SATY Awards ceremony will take place on 6 September in Johannesburg. ANN7 is available on DStv, channel 405. 

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