Ron Zacapa To Host An Ultra-exclusive Sensory Experience To Celebrate its Arrival in SA

Ron Zacapa Centenario, a World Top 100 Most Valuable Luxury Brand, is set launch in South Africa.

To celebrate its arrival into South Africa, Ron Zacapa will be hosting an Aficionado Pop Up Bar in Johannesburg from September 25-November 28, promising to take guests on an exclusive, sensory journey.

To be located at the Sandton Eye (Corner Rivonia and West Streets, Sandton), the Aficionado Pop Up Bar will be an invitation-only experience, welcoming guests and personalities into a captivating environment.

“As one of the Top 100 Luxury Brands in the World, Ron Zacapa truly is a rum like no other, and its enchanting story and depth of flavour will set a new standard for the way the South African industry experiences luxury in the emerging premium drinking experience economy,” says Dominic Mearing.

In the Aficionado Pop Up Bar itself, finishes of natural origin combine with the texture of rich fabrics, while alluring scents of vanilla and cigars create an eclectic, sumptuous atmosphere, transporting guests through Ron Zacapa’s fascinating history, alchemy and seductive flavour profile.

With a number of different rooms, the Aficionado Pop Up Bar experience will transform a 300m2 space into an intimate and luxurious venue, espousing the rustic elegance of an authentic old-town Guatemalan bar.

Throughout the two month-long experience, Invited guests and customers who make online reservations through the Aficionado website will then have the opportunity to journey into the mystical heritage of Ron Zacapa.