The Loeries Awards Are Moving To Durban in 2015

Yah ne... KZN is fast establishing itself as the "entertainment" awards destination in Mzansi. The province has now attracted one of Capetown's most prestigious awards event, The Loeries. Come August 2015 the awards event will be held at the Durban ICC. 


2015 Loeries Creative Week will be held from 10-16 August 2015 at the Durban ICC, as the prestigious event moves a month earlier from its Cape Town home.

According to CEO Andrew Human, a number of factors swayed the decision in Durban's favour. 
"Durban can be reached fairly easily by plane or car from Cape Town and Johannesburg, which makes it affordable and convenient for the majority of participants. Durban is also sunny and warm virtually year round. The Durban ICC will allow us to increase our seating capacity from 1600 to 2200 and all activities and accommodation will be conveniently concentrated within walking distance along the beachfront and at the ICC." 
Obviously the decision to move the event had a lot to do with the involvement of the KZN government, even though I dont think the CEO will fully admit it. eThekwini Municipality, Tourism KwaZulu-Natal (TKZN) and the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province have all been announced as the new partners of the Loeries.
"We are delighted to be the hosts of what is the most important annual showcase for the pan African brand communications industry. This will provide Durban with a unique opportunity to showcase its talents and potential in this realm. In addition, the Loeries will provide representatives of our local creative industry with an opportunity to participate in and learn from this key event," adds eThekwini Mayor, James Nxumalo.
My opinion on this is very simple; Hell yeah... moving the event to Durban will give it more exposure and prestige. Yes the Capetown thing gave them that unique edge and gave a lot of Joburgers an excuse to visit the city for the awards but in reality, the destination constrained the interest a bit. 

It needs to be said and acknowledged that the KZN provincial government are really stepping up in showing their supports for the arts and creative industry. Johannesburg might be the hub of the creative industry, from performing arts to advertising, but Durban is now becoming a big player in celebrating our industry. 

The 2015 Loeries campaign will open in February 2015 for submissions, the 'International Seminar of Creativity' will take place on Friday 14 August and the big night of the awards ceremonies will be  on Saturday 15 and Sunday 16 of August 2015.


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