Dept of Arts and Culture and the SABS Design Institute Step Up To Help Young Designers

The Department of Arts and Culture and the South African Bureau of Standards Design Institute partner at The Design Indaba 2015 to give young designers a shot at greatness.

The Department of Arts and Culture (DAC), through various initiatives and collaborations, will be giving over 40 young emerging creatives and designers a once-in-a-lifetime opportunity to showcase their work and be mentored by captains of the creative industry at this year’s Design Indaba in Cape Town.

Over the years, the DAC has put several initiatives in place to improve and create design awareness. These initiatives include the annual Emerging Creatives Mentorship and Exhibition programme during Design Indaba with this year’s key highlight being the first Incubator Programme in partnership with the South African Bureau of Standards (SABS) Design Institute.

These programmes are part of the DAC’s strategic directive to empower through the arts and induce radical transformation and economic growth. This is achieved by highlighting the creativity and diversity of South African designers, developing innovation and growing the business potential of the country whilst nurturing an appreciation for locally-designed products in the minds of South African consumers.

The department has also identified that design will contribute in developing a sustainable creative environment in the provinces for designers, and expose them to international markets though platforms such as the Design Indaba, assisting the designers to be globally competitive.

“Laying the foundation for Greatness is the DAC’s mantra, and we firmly believe that by enabling young talent through these interventions, we are doing exactly that,” says Department of Arts and Culture Minister Nathi Mthethwa.

“It is important that South Africans appreciate and support the creative industries’ role towards contributing to the economy. This initiative and the partnership with the SABS is directly in line with the objectives of the Mzansi Golden Economy strategy,” says Mthethwa.

The DAC has committed close to R2 million in the implementation of the partnership programmes: the Emerging Creatives Mentorship and Exhibition, program, support towards Young Simulcast platform and the Design Incubator Programme, which extends beyond the showcase.

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