Arthur Mafokate Launches An NGO Programme Aimed At Artists Develoment | SAADA

A non-profit organization aimed at identifying and nurturing up and coming South African artists in their various creative fields and spearheaded by 999 owner Arthur Mafokate was launched in Newtown Johanneburg on Wednesday.

According to the organisation's media release; SOUTH AFRICAN ARTS and DEVELOPMENT ASSOCIATION (SAADA)'s key objectives are to provide training to ensure sustainability of careers in the arts, improvement in productivity, and effectiveness of artists in the industry.

SAADA is funded by various corporate and government departments. But their flagship programme SAADP (South African Arts Development Programme) is funded by the National Lotteries Board, through the National Lottery Distribution Fund, and partners include SABC and chosen municipalities around the country.

SAADA says 

"the funding from the National Lotteries Board will enable SAADA not to only stage a competition, but also to host workshops for upcoming artists to improve & uplift the standard of musicians in the music industry covering topics from refining talent, securing and managing recording deals, contracts, media interviews and marketing their music."

The organisation states that Arthur will be supported by established artists and producers like Oskido, Casper Nyovest, Dr Malinga and Chomee in achieving the objectives of the organisation.

SAADA music talent search was also launched on 11th March 2015. The events will take the form of talent search shows throughout the nine South African provinces culminating in 1000 beneficiaries being selected to participate in the 12 month SAADA programme.

The official launch in Newtown...

The official press launch was held in Museum Africa in Newtown on Wednesday. The event was delayed and started off which guest having to watch the SAADA team setup. One guests channeled Miranda Priesley's famous line from Devil Wears Prada; ' WHY ARE THEY NOT READY?!"

Once the organisers finally got their act together the proceeding commenced with a performance by Tendai and Muzi who serenaded the guest with some sweet soothing afro-soul beats. All the more fitting given the frustration echoed in the room.
A representative from Can Do reiterated their support for Arthur and the initiative, pointing out that as a white person he had come to appreciate South African indigenous talents more since being involved with Mafokate on the Can Do campaigns.

Proceeding ended with an impromptu photo-op with all the artists present at the event. Sadly this moment was overshadowed by the MC giving the artists a microphone to speak about an organisation they clearly knew nothing about. Morale and Phila Mazibuko blatantly stated that they were hijacked to be at the event after attending Flabba's memorial service which was held earlier in Newtown.

Despite that, there were other artists who came to support the initiative. They included Kelly Khumalo, Cindy Amandebele, Bujy Bikwa, Ishmael and others.

Nonetheless, any organisation that aims to positively impact the lives of our artists in SA is to be applauded. The vision for SAADA seems to be a solid one that could have some major impact in the industry.

We pray and hope that this does not become another talkshop organisation that misuses funding contribution to further personal interests of its leaders. Done right, this could be a legacy that Arthur Mafokate, a legend in the entertainment industry, could leave for this nation.

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