Luxury whisky brand Chivas Regal has launched a rallying cry to recognise the power of shared success through a 360 degree advertising campaign. The latest instalment of the Win the Right Way advertisement campaign features Oscar-nominated actor Don Cheadle (Hotel Rwanda), and is a demonstration of the power and impact of working together to achieve success.

In addition, the campaign delves into the stories of successful entrepreneurs from across the globe including South Africa, Australia, Uruguay and Mexico, along with finalists from Chivas The Venture. The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences that have helped them to achieve success.

Don Cheadle says “Success is never achieved alone and there are so many people who have helped me get to where I am today. Success is a path, rather than a destination, so that’s why I passionately believe that it’s important to give back and help others less fortunate than ourselves.”

Shelley Reeves, Chivas Regal Marketing Manager says “The essence of Chivas Regal is shared success through generosity, supporting local communities, and investing in social business. This is one of our founding beliefs and is at the core of everything we do. Our latest campaign allows us to continue to champion our commitment to Win the Right Way together and gives us an opportunity to reinforce this belief in entrepreneurial thinking and generosity around the world.”

Chivas Regal Ultis, the latest product offering that is the essence of Chivas Regal, launches at the same time embodying the brand’s belief in the power of shared success and will feature in the Win The Right Way campaign in select regions.

“Chivas Regal is honoured to launch the first luxury blended malt Scotch whisky from the brand. Chivas Regal Ultis is the essence of the best of what the House of Chivas Regal has to offer: a symphony of superior quality and craftsmanship." adds Reeves

Bringing together five of the most precious signature single malts from Speyside, Scotland, Chivas Regal Ultis is a luxury whisky with complex flavours, a glorious golden hue and a commanding, rich aroma. Chivas Regal Ultis is the ultimate way to celebrate shared success with friends.

Launched in tribute to the passion and dedication of five generations of Master Blenders who have spent their life’s work creating the Chivas signature style since 1909, Chivas Regal Ultis will be available at selected retailers nationwide at an RRP of R 2 220.

To find out more about the Win the Right Way campaign or Chivas Regal Ultis, visit

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