STAGE360 Music Launches Music Talent Search on BBM Messenger

Stream.Digital in partnership with Creative Media Works, operating as BBM, today announced the launch of STAGE360 Music, a South African first mobile music and content service. Designed for the urban market, this 360° view into music and urban culture, is completely mobile, social and live.

Artists and fans alike simply need to download BBM Messenger - offered free from any App store on Android or iOS devices - to access STAGE360  from the BBM Discover menu.

Within a three-month cycle, 20 artists will be selected, provided with challenges and six will go through to perform at South Africa’s top events across the country. One final artist will receive a produced single, and music video that will be distributed across the STAGE360 network of partners. They will also receive their own channel on BBM. This cycle repeats each quarter.

Music fans can quickly and easily browse all uploaded content on STAGE360 Music including access to exclusive events, artist video uploads, interviews, highlights, vlogs, behind the scenes footage, and more. 

For the artists, once identified, they will begin their journey towards exposure, development, live performances, mentorship and revenue opportunities, enabling them to pursue their dreams in the music industry. These artists will then be amplified across multiple other digital and social platforms to provide exposure to a wider audience, including MTN Play, Slikour onLife, TRACE TV digital, and other sponsored platforms. 

Siya Metane aka Slikour explains why he got behind this project;

 “The Slikour onLife platform was built for marginalised artists who find solace in digital. BBM's objectives are aligned with all the reasons that we wake up and do what we do on our site. We see it as an additional platform to widen the voice of the artists.”

Leo Manne, Senior Vice President, Trace Southern Africa says one of their key objectives as TRACE is the support and development of our entertainment industry through shows such as #BTB (Bout To Blow). 

“This service is geared at giving undiscovered but promising acts a good look. The partnership with STAGE360 is an extension and an enabler to achieve this. We have been encouraged by the kind of feedback we've already received from developing and established artists alike, regarding this initiative. We look forward to unearthing the next generations' icons together with BBM.”

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