Boity Launches Weight Loss Product Line

Media personality Boity Thulo has finally launched her own weight loss product line. The pint-sized star launched her body toning pill called "Boity" toning support on Wednesday in Johannesburg. 

The venture is part of her product line launched under the brand company Human Limitless which was co-founded four years ago.

The Boity Toning support is a product that helps body toning and weight loss.

I think this is a great move for Boity. You remember I wrote a piece critiquing her on picking projects that were not well aligned with her personal brand identity and thus prompt people to make unfair judgement on her talent and brand power. 

This venture is perfectly on-brand for her. She has set herself up as a fitness fanatic and a proponent for healthy living. Putting out a weight loss product line fits right into that brand framing for her and it will resonate well with her core fan base. 

Boity Toning Support is available for purchase on at R595 per bottle, which consists of 40 capsuled. The product is delivered to customers across South Africa within five days. 

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