Khuli Chana and Absolut spark a creative revolution in Africa

Absolut and Khuli Chana continue their collaboration, this time bringing together a heroic league of international artists from across the continent to celebrate and advance Africa’s creative revolution at One Source Live (OSL).

On March 24, 2018, leading African creative revolutionaries in music, fashion and art will gather in Johannesburg for a spectacular all day live event with multiple stages, performances and collaborations geared at re-writing Africa’s story.

Presented by Absolut, One Source Live builds on the momentum created in 2016 when Absolut brought Khuli Chana together with other leading Pan-African artists to produce Africa's most collaborative album and video, One Source. It became the best selling record on iTunes.

One Source Live will witness the collaborative rise of Five Creative Revolutionaries led by award winning rap-star Khuli Chana (South Africa / Music) standing alongside; 

  • Sho Madjozi, (South Africa/ Music)
  • Trevor Stuurman, (South Africa / Fashion) 
  • Fabrice Monteiro, (Senegal-Benin /Fashion, art)
  • Osborne Macharia, (Kenya/ Photography) 
One Source Live portrays the five as the superheroes - heroic avatars inspired by Africa’s history, mythology, and bright futures.

Behind the campaign is also a call for all Africans to join the creative revolution and change the way African creativity is represented online.

This aims to replace the dominance of curio images with a true reflection of African creativity with more images of contemporary African art. People can visit to get involved. 

This is a very important part of the African Renaissance. Africa's creative awakening is ushering in a new era in World Entertainment and in the Global Arts Sector at large.

Iris Le Berg, Global Marketing Manager at The Absolut Company says: 

“Absolut has a long history of supporting artists and standing up for the rights of “communities;” whether it will be LGBT or female power/rights. One Source Live underscores our believe that creatives are the real leaders that can rewrite and recreate the kind of change that modern Africa is poised to own. 

We are bringing these creative revolutionaries together to highlight Africa as the creative engine of the world. One Source Live is a movement that promotes a proud and authentic African identity by reminding people that we all come from One Source.”

SIDE NOTE: The launch party last night was one of the best events I have been to this year. 

Be part of the Absolut conversation on Twitter / Instagram / Facebook under the Hashtag: #BeAbsolut.

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