Thando Thabethe launches underwear & shapewear line

South African Actress, TV presenter and DJ, Thando Thabethe officially launched underwear & shape-wear range, “Thabooty’s” on Thursday. 

The official launch marked the beginning of what Thando Thebethe hopes to be a new era for women of all shapes, sizes, colours and creeds, providing a new calibre of comfort, style and support not currently found in off-the-rack stores.

Thabooty’s Underwear & Shapewear provides a new outlook on shapewear, with sexy, appealing garments you won’t want to keep hidden.

Thabethe explains that the idea to start an underwear & shapewear range was inspired by her struggles to find off-the-rack shapewear that was both appealing to the eye as well as functional.
“I wanted to create something women wouldn’t be ashamed to wear, and something that would meet my functional needs. Whether it was to even out, control or contour, I needed something that wouldn’t roll down my body or make me feel like I was wearing a blanket underneath my clothes.”
Thabootys Underwear and Shapewear epitomises the term “fashion forward”, featuring items one may even dare to don as outerwear.

Thabethe’s maiden range, #IAMWOMAN, celebrates iconic women as well as the visual representation of women using the art of photography.

Under the hashtag and using Thabooty’s Underwear & Shapewear as the focal point, Thabethe hopes to impart her own philosophies around women practicing self love, reclaiming their bodies and being comfortable in their skin while also disposing of the fallacy that women dress for men.

Thabootys underwear & shapewear will be available online at

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